Media Analytics Enabling Software Solution
The key features of our Media Analytics that allow you to get insights into customer behavior are:
Media analytics dashboards to monitor audience engagement with content and to understand viewing patterns of the customer. The insights can be leveraged to build customer loyalty programs. The solution also provides recommendations for targeted ads insertion to optimize effectiveness of ads.
It provides out-of-box recommendation for VOD and linear TV based on the customer preferences and their viewing history and also based on behavior and viewing history of other similar users.
Audience engagement dashboards to understand the audience better. It enables service providers to collect and correlate second-by-second subscriber activity across television, video-on-demand, mobile and broadband services with demographic and psychographic information to generate customer/subscriber profile and segmentation knowledge of unprecedented depth.
The accelerator generates visually rich interactive dashboards, reports and charts using the analytical and visualization platform. These reports provide high level view on customer trends including traffic,behavior and sentiment from both Web and social media platforms.Reports can be drilled down further to get specific details about the customer behavior.